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GIANT PIGEON LANDS IN LONDON!

9th November 2009

GIANT PIGEON LANDS IN LONDON! - Lumix ZX1 8xLIFE

A giant pigeon landed on the grass beside City Hall this morning
The life-like sculpture, which was specially commissioned to mark the launch of Panasonic’s Lumix DMC-ZX1 compact camera with an 8 x optical zoom, graphically brought to life one of London’s most iconic and hotly debated creatures.

A team of ten artists spent two months constructing the 1.52 metre high and 3.2 metre wide fibre glass structure which was lifted into place in Potters Fields, central London at 8am before moving further along the banks of the Thames for a national photo call in front of The Houses of Parliament. The sculpture which weighs 200kg will now spend the next two weeks in Neal Street, Covent Garden.

The giant pigeon is one of a series of objects which have been magnified and brought to life by Panasonic to illustrate the powerful 8 x optical zoom lens of the new super compact camera the Lumix DMC-ZX1. Further installations include a giant conker, postbox, traffic cone, park bench and crumpled coffee cup. The sculptures are now in position in high profile locations in the respective cities of Edinburgh, Manchester, Birmingham, Leeds and Bristol for the next two weeks.

Mark Robinson Head of Lumix Marketing at Panasonic says: “We are looking forward to seeing how people interact with the larger than life installations and we hope everyone has a bit of fun as well. Taking everyday objects and magnifying them highlights the impressive results that are possible thanks to our ultra wide angle lens and super zoom compact camera, the Lumix ZX1”.


Users are invited to submit their own photographs which showcase the fun that can be had with perspective for their chance to win a trip to the 2010 Vancouver Olympic Winter Games by visiting facebook.com/8xlife.

Quick Links

Giant Objects across the UK

London

London (Neal St) : Pigeon

Leeds

Leeds (Briggate) : Bench

Edinburgh

Edinburgh (St Andrews Square) : Conker

Bristol

Bristol (Watershed Canon’s Rd) : Cup

Manchester

Manchester (The Printworks, 27 Withy Grove) : Postbox

Birmingham

Birmingham (Gatecrasher, 182 Broad St) : Traffic Cone

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