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Panasonic helps young people make the cut with London 2012 Cultural Olympiad

17th March 2010

The London Organising Committee for the Olympic Games and Paralympic Games (LOCOG) today announces that Panasonic has become the presenting partner of a London 2012 Cultural Olympiad short film competition for young people, Film Nation:Shorts.

The Film Nation:Shorts

The Film Nation:Shorts project is delivered in partnership with the UK Film Council with funding from the Olympic Lottery Distributor using National Lottery Funds.

More information about the Film Nation:Shorts programme, which involves workshops, master classes and regional and national competitions to highlight the best new film making talent, is due to be announced on the 22 March 2010 when the programme will open up opportunities for young people. To support aspiring film makers Panasonic will be taking an active role in the project by supplying state of the art equipment and expertise for training sessions taking place across the UK.

Commenting on the agreement, Panasonic UK Advertising and Sponsorship Manager, David Bonney said:

“We are delighted to be working with LOCOG and the UK Film Council to engage young people in the craft of film making. These youngsters will be able to use the latest Panasonic consumer and broadcast camcorders to create a broad range of films, including Olympic-inspired ones, in the lead up to the London 2012 Olympic and Paralympic Games. We are looking forward to helping to identify new film making talent and seeing these short films recognised through regional and national competitions.”

Ruth Mackenzie, LOCOG Director of Culture, commented on the partnership:

“Film is the leading language of innovation and inspiration round the world, and it is brilliant to have a world leading partner, Panasonic, to help us with the film programme for the London 2012 Olympic and Paralympic Games.

Panasonic is known worldwide for their quality and their innovation – most recently demonstrated with their pioneering work on 3D, with their recent support of the Oscar nominated Avatar the latest example of their amazing work.

With Panasonic as our partner, I am confident we can inspire a new generation of film makers and excite audiences of all ages.”

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