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Panasonic introduce the new HDC-SD90 Camcorder
Stunningly Beautiful HD Images thanks to 1080p Recording in 2D and 3D – Panasonic introduce the new HDC-SD90 Camcorder to our Full HD Portfolio
New for 2011, the UK’s leading brand in High Definition Camcorder, Panasonic is please to announce a new Flagship HD 3D Ready, 1MOS system camcorder featuring 28mm* Wide-Angle Lens, 40x Intelligent Zoom and HYBRID O.I.S. delivering expressive, blur-free wide-angle and zoom shots.
The newest member to the award winning high definition camcorder range, the HDC-SD90 is perfect for anyone who wants to easily enjoy HD image quality, offering unparalleled features and design. Belying its small and compact size, this new model offers a multitude of technical features, including compatibility with the 3D conversion offering true-to-Life 3D recording to create a whole new world of motion images.
1,080/50p Recording (Full-HD 1,920 x 1,080, 50 Progressive Recording
Offering unparalleled picture quality, the new HDC-SD90, records in full-HD 1920 x 1080, 50 progressive recording at a 28-Mbps bit rate, which allows the camcorders to conveys about twice the information of 1080i (interlace) recording to produce the ultimate in image quality. It minimises afterimages and flickering caused by subject motion, and renders crisp, detailed images allowing you to enjoy the superbly smooth images and intricate details of 1080/50p recording.
Superb picture with 28mm* Wide-Angle & Intelligent 40x Zoom Shooting
Presented in a stunning finish, the HDC-SD90 provides extra shooting diversity with a 28mm wide-angle and ultra-telephoto 40x Intelligent Zoom. Especially convenient for recording indoors or in tight spaces, the 28mm* wide-angle makes it possible to shoot at a close distance while fitting both the subject and the surrounding area into the frame. The lens captures stunning images of wide landscapes and allows large groups of people to fit into the frame, making it highly versatile for use in all kinds of situations. The Intelligent Zoom incorporates the Image Processing LSI “Crystal Engine PRO,” a super-high resolution technology to achieve ultra-telephoto 40x shooting beyond the optical zoom range of 21x. This brings faraway subjects right up close to capture dynamic images that fill the entire frame.
High Performance Intelligent Resolution technology and Crystal Engine PRO
A newly developed Intelligent Resolution technology is featured within the Stylish SD90 to achieve more delicate and detailed image expression. This technology also improves the quality of images recorded under dim lighting, to provide natural-looking colour reproduction. The new model also feature the evolved Crystal Engine PRO, which instantly processes the huge amount of data that goes into full-HD quality for extremely clear, crisp motion images that exceed even full-HD 1920 x 1080-pixel images. The evolved Crystal Engine PRO increases sensitivity and reduces low-frequency noise to achieve bright images with minimal noise when shooting under low light conditions.
The Intelligent Zoom function enables high-powered zooming. This function corrects image degradation in ordinary digital zooming to deliver stunningly clear HD images even with extreme zooming. Noise reduction (NR) technology minimizes noise when recording in low light conditions, while Intelligent Resolution technology ensures sharp, bright, beautifully coloured motion images.
New HYBRID O.I.S. (Optical Image Stabilizer)
The New HYBRID O.I.S. is a hybrid optical and electrical image stabilisation system. In addition to the blurring caused by vertical or horizontal wrist movements, these camcorders can also detect the subtle blurring that occurs when the entire arm moves vertically or horizontally. The detected blurring is corrected using a lens in the optical system and a sensor in the electrical system. In electrical image stabilisation, an area of the sensor that remains unused during zooming is used. This makes it possible to suppress image degradation. Powerful correction is also achieved during high-powered zooming, which allows users to capture beautiful images even when shooting on the move or while zooming, where blurring from hand-shake is common.
In addition to the HYBRID O.I.S. system, the new SD90 provide even more powerful hand-shake correction with O.I.S. Lock. By pressing the O.I.S. Lock button on the LCD monitor, the blur detection sensitivity is maximized and all kinds of camera movements and corrected without image degradation. O.I.S. Lock is ideal for situations such as bird watching, which call for zooming at a fixed angle.
Shooting in 3D, with a 3D Conversion Lens
Panasonic introduced the world's first consumer 3D camcorders in 2010. This year, in addition to releasing new 3MOS 3D camcorders, the SD90 will be the first 1MOS 3D Ready camcorder model in Panasonic’s expanding line-up. Simply attached the optional 3D Conversion Lens(2) to record powerful, true-to-life 3D footage similar to those in Hollywood movies. Incorporating Panasonic broadcast technology, the new models let users easily create their own 3D movies, something that only professional image producers were previously able to do and easily viewed at home using a Panasonic’s VIERA 3DTV, as well as easy editing and saving of edited results to a DVD or Blu-ray Disc.
3D for everyone - Part 1: Setting up the 3D camcorder and 3D basics
We've made a set of videos which fully explain the features of the brand new 3D camcorder to help you get the most of the camera and make the best possible home movies in 3D. Dive into the third dimension with the Panasonic 3D Camcorder.
Also see the other episodes of '3D for everyone'
Intelligent Auto (iA) for easy video recording
The iA function(1), automatically selects the most suitable shooting mode at the press of a button. The iA function consists of six functions: Face Recognition, the new HYBRID O.I.S., AF/AE Tracking, Intelligent Scene Selector, Face Detection and Intelligent Contrast Control. Face Recognition is very useful for capturing beautiful images of a specific person among a group of people in the frame. Face Recognition finds the registered faces of subjects and automatically optimizes the focus and exposure for them. It continues to track the subject as the person moves anywhere within the LCD frame, making it ideal for video shooting. A maximum of six faces can be registered. High recognition accuracy can be ensured under various shooting conditions by registering facial images from different angles or with different expressions for each person. Names can also be displayed with up to three on the LCD. Smile Shot is another handy function. It automatically records a still image during motion image recording when the camcorder detects a smiling face on the subject. This makes sure that the user won't miss the best smile.
With AF/AE Tracking, the user “locks on” to a subject by touching the LCD screen. The tracking function then automatically follows the subject even if it moves or turns to one side. This keeps the AF/AE settings constantly optimized for sharp, clear images of a moving subject. Intelligent Contrast Control prevents blown highlights and blocked shadows to retain natural, highly nuanced images with proper contrast. Intelligent Scene Selector detects the situation and switches the scene mode automatically. Each of these modes is activated, as required, by simply pressing the iA button. This allows users to capture beautiful, optimized images quickly and easily.
The SD90 enjoys small dimensions and is perfect for those looking for an easy to operate model with superb image quality and affordable solution to full-HD images. Available in February 2011.
*The optional VW-CLT1 3D Conversion Lens is required for shooting 3D images with the 3D-compatible models (HDC-TM900/HS900/SD900/SD800/TM90/SD90). The 90 Series requires the Step-up Ring included with the VW-CLT1 for 3D shooting.
** A TV that is capable of side-by-side method 3D playback, 3D Eyewear, and HDMI cable connection are required to play the recorded 3D images. Some VIERA 3DTV models allow direct 3D-image playback from an SD card.
*** Some VIERA 3DTV models may require a firmware update to play 3D images from an SD card.
・ The functions included in iA may not be applied when conditions do not call for them.
1 35mm camera equivalent
2 The optional VW-CLT1 3D Conversion Lens is required for shooting 3D images with the 3D-compatible models (HDC-TM900/HS900/SD900/SD800/TM90/SD90). The 90 Series requires the Step-up Ring included with the VW-CLT1 for 3D shooting
