Panasonic and the Fédération Française de Tennis renew their partnership to bring the 2011 French Tennis Open - Roland Garros live in 3D with Eurosport
Panasonic, the Fédération Française de Tennis (FFT) and Eurosport have announced that the 2011 French Tennis Open, Roland Garros, is set to broadcast live in 3D across Europe (excluding France), following the success of the multi-day 3D broadcast of the 2010 tournament in European retail stores.
The 2011 French Tennis Open, taking place from May 22nd through June 5th, is one of the world’s most prestigious sporting events. The 3-way partnership amongst Panasonic, Eurosport and the FFT plans to roll out the tournament to people across Europe, who will be able to experience the tournament in 3D, recreating the immersive experience of being court-side.
The 3D coverage produced on-site at Roland Garros will be broadcast live by Eurosport via satellite to retail stores in the UK and Ireland. Freesat and Arqiva will provide the communications infrastructure for the repeated signal of this 3D coverage of the event to reach Panasonic’s full HD 3D TVs in up to 650 participating retail stores across the UK and Ireland.
Laurent Abadie, Chairman and CEO, Panasonic Europe comments: “In the past year a wide range of 3D technology has become available; an increasing amount of content has been created; and new broadcast 3D channels have been launched – it is clear that 2011 is the year this revolutionary technology will become mainstream. We have worked closely with the FFT to ensure that in 2011, as many tennis fans as possible can recreate the thrilling experience of being at the tournament.”
“To make sure there is sufficient content available to meet consumers’ demands for high quality 3D programming, Panasonic is working in close partnership with Eurosport and broadcasters across the world. The French Tennis Open is a perfect example of how these partnerships can work to deliver exceptional content. We are the official suppliers for the tournament and our end-to-end 3D product suite will be showcased, from our 3D broadcast products to our state-of-the-art 3D VIERA screens, which will be on display across the site so visitors to the tournament can try out the 3D tennis experience.”
Laurent-Eric Le Lay, Eurosport Chairman and CEO, adds "Eurosport is committed to providing fans with the best sports entertainment experience. We are delighted to renew our partnership with Panasonic and the Fédération Française de Tennis to make 3D sports viewing across Europe a mainstream reality."
Michel Grach, Media and Sponsorship Director, Fédération Française de Tennis comments: “Roland Garros is one of the most historic international sporting events in the world. We are committed to constant innovation to make sure tennis fans across Europe can get the closest experience possible to actually being here in Paris to view this momentous event. From the extremely positive feedback about the 3D broadcast into retail stores last year, it is clear that 3D technology truly recreates the immersive experience of being court-side, on the television set. By working closely with expert technology partners such as Panasonic and Eurosport, we are delighted to be able to deliver this year’s tournament in 3D and therefore allow people who cannot be court-side to feel the passion of such exciting event. It will add yet another dimension to what promises to be an incredible sporting event.”
Barrie Woolston, Commercial Sales Director at Arqiva Broadcast & Media, said: “Arqiva is at the cutting edge of broadcast expertise and we are always keen to promote innovative new technology. 3D TV opens up exciting new options for broadcasters and audiences and is set to reinvigorate the way we watch television – including major sports events. Having had considerable experience in successfully delivering live 3D broadcasts Arqiva was pleased to be chosen to deploy our infrastructure to distribute this exciting demonstration around the UK.”
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