Panasonic, a world leader in consumer electronics, has recently introduced their first Hearing Instrument to the UK market.
With Deaf Awareness Week this week (2nd-8th May 2011), Panasonic is pleased to add its support in raising awareness of deafness.
Supported by over one hundred deaf charities and organisations and co-ordinated by the UK Council on Deafness, Deaf Awareness Week aims to improve understanding of different types of deafness by highlighting the many different methods of communication used by deaf, deafened, deafblind and hard of hearing people, such as sign language and lipreading.
Stuart Axon, Head of Hearing Instruments, Panasonic UK, says "Campaigns such as Deaf Awareness Week help to raise awareness and dispel the stigmas that can surround deafness. As new players in the Hearing Instrument market, we hope to add our support to this worthwhile campaign and are pleased to offer digital hearing instruments that deliver the same high-quality, reliability, and innovation that our customers have grown to appreciate from our audio products."
Panasonic will be promoting the week to its employees, highlighting how a Hearing Instrument can fit your individual lifestyle and needs, whether your hearing loss is mild, moderate or severe.