The latest Which? satisfaction survey (July 2011) found that Panasonic was the number one rated technology brand in almost every high tech product category. The results of a survey of 9,637 Which? members found that Panasonic was the brand that members loved most of all.

"We would like to thank all of the Which members who participated in the recent satisfaction survey for the confidence and trust they have in the Panasonic brand. At Panasonic we listen humbly to what others say. We are happy to receive suggestions and ideas from any source to lead to betterment and particularly thank the Which? team for their honest and often frank views and opinions, which have always challenged us to improve and excel further."

Panasonic received the highest customer score – based on how satisfied Which? members are with a brand and the likelihood they’d recommend it to a friend – in most of the product categories it featured in. From DVD players and recorders, to PVRs and digital cameras, Panasonic was the clear number one choice. And Panasonic’s TVs received a staggering customer score of 91%, by far the highest in the entire survey.

Not only do Panasonic’s products often perform well in the Which? lab tests. For instance, there are currently 28 Best Buy Panasonic cameras and 10 Best Buy DVD recorders, but the survey also showed that Panasonic products are often very reliable, with five star ratings for its camcorders and radios (among others). And there was also a lot of anecdotal evidence that Panasonic treats its customers well, dealing with problems with its TVs more effectively than rival manufacturers.

Read the full article on the Which? website.

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