October 2010 - Panasonic will cease the production of its Technics-branded analogue turntables this Autumn.
After more than 35 years as a leading manufacturer of analogue turntables, Panasonic has regretfully taken the decision to leave this market. However, Panasonic will continue to sell headphones under the Technics brand.
Panasonic hopes that retailers and consumers will understand that its product range has to reflect the accelerating transformation of the entire audio market from analogue to digital.
In addition, the number of component suppliers serving the analogue market has dwindled in recent years and the decision to leave the market, rather than risk being unable to fulfil future orders because of a lack of parts, has been brought forward.
Panasonic employees who have been working on the analogue turntable range have been redeployed elsewhere within Panasonic – many of them continuing to work in Panasonic’s Audio Video Business Unit.