Panasonic’s ‛eco ideas’ Strategy

In October 2007, Panasonic announced its ‛eco ideas’ strategy to accelerate its activities and realize the business vision “Coexistence with the global environment.” With ‛eco ideas’, we promise to promote three key initiatives for environmental protection, which further underline our commitment towards our customers and society as a whole.

Panasonic’s ‘eco ideas’ strategy consists of the following ideas:
‛eco ideas’ for Products
We will produce energy-efficient products.
‛eco ideas’ for Manufacturing
We will reduce CO2 emissions across all our manufacturing sites.
‛eco ideas’ for Everybody, Everywhere
We will encourage the spread of environmental activities throughout the world

‛eco ideas’ for Products
The wide spread of electronic consumer devices and home appliances featuring excellent performance will reduce household energy consumption and lead to CO2 emissions reduction. We not only develop energy-efficient products, but make it widely known that our products contribute towards reduced energy consumption and reduced emission of CO2, and accelerate the spread of such products.

‛eco ideas’ for Manufacturing
In our ‛eco ideas’ for manufacturing , we work to reduce emissions through improved productivity in all manufacturing processes, including product planning, production, sales, and services. We aim to reduce total emissions to the FY 2001 levels by 2011.

‛eco ideas’ for Everybody, Everywhere
We will spread eco activities to the local communities throughout the world in cooperation with various stakeholders focussing on environmental initiatives by employees and their families.


For more information please see: www.panasonic.net/eco