Every detail matters to us, because at Panasonic, developing further technologies for our products is never done, as we believe there is always room for enhancement. Panasonic aims to create truly exceptional products. So there cannot be any compromises or cutting corners on any aspect of development, manufacturing or performance, because everything matters.
A plastic lens is just fine. Some manufactures use plastic lenses in their digital cameras because they are cheap, convenient to produce and deliver adequate results. But plastic lenses are also prone to image distortion, colour desaturation and damage. And that is the problem. For this reason, Panasonic uses the world-renowned LEICA glass lenses in almost all digital cameras. Because a clear view matters.
In the battery compartment of a TV remote control there is a little bit of foam that stops the batteries from rattling. Panasonic tested hundreds of bits of foam before we found one worthy of the VIERA TV remote control. As it is only a tiny bit of foam padding in the battery compartment, it surely cannot be that important. But it is for Panasonic, as the experience of using any Panasonic product should be exceptional in every way. Because every small detail matters.
The diaphragm of Panasonic speaker cones consist of bamboo. Conifers were used before, but Panasonic came to realise that bamboo, which takes only a year to grow to full height, is a more ecological material in comparison to conifers that take a long time to grow. So it developed a new technology to process bamboo and mass produce bamboo diaphragms despite the process being very difficult. Bamboo diaphragms offer a good sound quality, so you could say they balance ecology and great sound. Because our environment matters.
The story of Panasonic Corporation began in Osaka, Japan in 1918, when Konosuke Matsushita invented a two-socket light bulb. He started producing and selling the light bulb from his own house, with just 3 employees. The invention of a new type of bicycle lamp came in 1923, followed by the development of the first radio just 8 years later. In 1935 they launched their first television, an area of production that has since proved immensely successful. 1935 also marked a turning point in the size, production and sheer growth of Panasonic Corporation.
This particular year saw the company manufacturing 600 different kinds of product with sales extending to overseas markets for the first time. Their employee base rose to 3500. By 1942, Matsushita became the first radio manufacturer in Japan. As the swinging sixties approached, the total number of employees had risen to 28000. The company reported profits of 1.5 billion yen.
As Panasonic Corporation grew, Konosuke Matsushita never lost sight of his founding principles - putting the needs of his customers and employees first. He developed his original business Philosophy in 1929, a mission statement that still holds true today;
"Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world."