The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 ASPH. / MEGA O.I.S. lens designed specifically for a digital SLR camera. The DMC-L10 is especially designed for the consumer who is familiar with compact digital cameras and would like to experience the enjoyment of digital SLR photography, but also for the ambitious photographer who wishes to take more beautiful pictures.