The new 12GB card is ideal for video recording with High Definition (HD) camcorders, and capable of recording 180 minutes of 1920x1080 Full HD video. It records with Class 4 specification.

The SD Card-based HD camcorders market is growing, and Panasonic, which has the number one share in SD Memory Card camcorders worldwide, now provides the most suitable options for recording HD video. Since Panasonic manufactures both hardware and media, it can offer highly reliable products that offer superb performance with AVCHD recording.　

When used with Panasonic’s newly-introduced HDC-SD100 High Definition camcorder, the 12GB SDHC Memory Cards can record 180min of 1920 x 1080 Full HD video, while in HXmode (9Mbps). Users can also select other HD recording modes from HE (6Mbps) to HA (17Mbps), the recording time varies according to the modes chosen. With HE mode, users can enjoy up to 270min of 1440x 1080 High Definition video recording. The cards can also be used for standard definition video recording.

Beyond its high-performance capabilities when paired with HD camcorders, the new Panasonic SDHC Memory Cards are designed to be resistant to bending and twisting, protecting important data stored on the card.

Also, since the cards employ industrial-grade flash memory, they are extremely reliable even under severe temperature conditions. They can function in temperatures ranging from -25°C - 85°C, thus assuring consistent performance even when used in extreme cold or hot environments. In addition, the card preserves data, even when power is turned off during use.