LUMIX DMC-G1 is awarded Amateur Photographer Technical Innovation of the Year

Panasonic are pleased to announce that the DMC-G1 has been awarded the prestigious Amateur Photographer Technical Innovation of the Year award, 2009.

It is easy to see why the G1 has beaten stiff competition to receive this sought after accolade. A truly unique camera, the G1 is the first to employ the new Micro Four Thirds System standard. Featuring an innovative mirror-less structure that dramatically downsizes the camera body, the LUMIX G Micro System is highly portable. Further benefits include the adoption of an electronic Full-time Live View Finder instead of conventional optical viewfinder and the inclusion of Intelligent Auto (IA) to name but a few. Highly innovative the G1 bridges the gap between SLR and compact cameras, opening up opportunities for photographic users.

John Mitchell, Product Manager for Digital SLR for Panasonic UK commented, “We are delighted to receive this award in recognition of the G1’s technical innovation. The G1 is a high quality compact interchangeable lens camera designed to make the step up from compact digital cameras easy to make. Continuing to innovate we look forward to expanding the system including the range of lenses in 2009, to give our users more choice and opportunities to expand their photographic skills.”

The DMC-G1 is perfect for everyone from beginners to those with more advanced photographic skills and will have you snapping away for hours. Amateur Photographer commented that, “Anything that attracts new users to photography is a good thing, and we are convinced that the G system represents a shift not only in how advanced digital cameras are but also how they are regarded by photographers.” This multiple award winning camera has been quite a talking point and is sure to be a favourite with camera lovers in the future.

We want you to get the maximum enjoyment from your ownership of your new Lumix G1 Micro System, so we have created the Lumix Lifestyle Club, exclusively for you. Membership comes as standard with your camera, costs you nothing and gives you a number of special benefits, all designed to help you make the most of your new Lumix.

The club offers you a number of ways to enrich your ownership experience; FREE subscriptions to selected photographic magazines, DISCOUNTED online photo processing, ADVANCE INFORMATION of new products. And coming soon is a USER FORUM where you can exchange information and tips with other G1 photographers and a PHOTO GALLERY where you can post your best pictures, explain how you took it, and rate other’s pictures.

The Lumix Lifestyle Club is easily accessed online at www.lumixlifestyle.co.uk.