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Oct 8, 2012:
Throughout this week we will be take three professional photographers from the UK, France and Germany out of their familiar working environments and send them on a very unique photographic adventure

The “Changing Playgrounds” campaign will see each photographer taken from their area of expertise, whether that’s landscape, still-life or fashion photography, and sent to locations and environments totally unknown to them. Not only will this test their own ability, but also that of Panasonic’s revolutionary 16.05-megapixel, Digital Single Lens Mirrorless (DSLM) LUMIX G5 camera.

The first photographer, Andy Barter, is a still-life expert who usually works in the perfectly lit photography studios of London. He is used to working on high-end shoots for the likes of British Vogue and Elle Decoration; however Panasonic’s “Changing Playgrounds” will see him sent to the hustle and bustle of Istanbul’s city centre. For a period of time, the controlled environment Andy is used to, will be swapped for the capital’s busy streets, where he will take photos full of atmosphere and movement.
As well as his own ability, Andy will be able to draw on the quality and precision of the LUMIX G5. With a high speed AF system and a 3.0-inch free-angle LCD viewfinder at his disposal, he’ll be equipped to capture the perfect shot, no matter what Istanbul throws at him. What’s more, with an ISO range of 160 – 12,800, the LUMIX G5 will also allow stunning image quality, even as the Turkish day turns to night.

The campaign will also see France based fashion photographer, Mel Karch, sent to Iceland. Like still-life specialist Andy, Mel will have to adjust to her new surroundings but with the added challenge of going solo and tackling her unfamiliar setting without the usual crew that surrounds her. Her everyday urban environments of Paris, New York and London will be swapped with the open landscapes and unpredictable wildlife of Iceland’s plains. Compact, lightweight and easy-to-grip, the LUMIX G5 is the ideal camera to accompany Mel on her adventure. Furthermore she’ll be taking with her a selection of lenses from the widest choice of interchangeable Micro Four Thirds lenses in the market enabling her to get up close and personal with some of Iceland’s stunning wildlife, producing professional movie quality video and breathtaking images.

Finally is architecture photographer Christian Stoll who was born and is based in Germany. During the “Changing Playgrounds” campaign, he will exchange the form and structure of the buildings he is so familiar with, for the human face of Sicily. Christian is renowned for his ability to create greatness from the most simple architectural settings and interiors. In Sicily, he will be tasked with achieving similar results by using the LUMIX G5 to take intimate portraits of the locals. Using the world’s largest range of Micro Four-Thirds lenses and accessories, Christian will be able to capture the intricate detail and variety of each individual picture. Similarly, revolutionary touch control shooting – with precision focus set immediately to the subject - will keep his portraits looking perfect every time.