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Panasonic Digital Camera Lumix G Series Receives 2009 TIPA Award for Best Design Innovation in Europe

21st April 2009

Panasonic is pleased to announce that the digital still camera Lumix G Series has received the prestigious TIPA (Technical Image Press Association) Award for the Best Design Innovation in Europe 2009.

TIPA (Technical Image Press Association) is an independent association of photo and imaging expert editors, representing 12 countries across Europe. The eminent TIPA Award is presented honouring the product for its superiority in quality, performance and value to distinguish the best in each classified category.

Digital Camera Lumix G Series for Best Design Innovation in Europe 2009
Panasonic Lumix G Series is an exciting new digital interchangeable lens camera system that is based on the new Micro Four Thirds System Standard. Its concept is entirely new, taking even greater advantage of the compactness and light weight which is made possible by an innovative mirror-less structure. Especially for people who have never before used an interchangeable lens camera, and for those who have tried one but didn't find it comfortable, the Lumix G Series can open the door to a world of fun, beauty and unlimited creative possibilities.

TIPA official comment is as follows. “The Panasonic Lumix G Series cameras are the first cameras based on the Micro Four Thirds system, and the worlds smallest and lightest digital interchangeable lens camera system. The Lumix G1 and GH1 eliminate the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.”