Projectors

ADIDAS BRAND CENTRE - Highlighting the ”World of Sports“

Within the company’s 36 hectares global headquarters ”World of Sports“ campus, sits the adidas ”Brand Centre“ that acts as a showpiece to promote the adidas brand to its key accounts.

Within the Brand Centre at the global headquarters of leading sports brand adidas, near Nuremburg in Germany, is the world’s longest projection wall which consists of 25 Panasonic projectors delivering an image an incredible 105m long.

This pushing of boundaries is inherent in the adidas brand and it is this sort of thinking that runs through the Brand Centre, which acts as the venue for the company to meet with its European key customers to display both its forthcoming products and to highlight its branding objectives.

STARTING WITH THE BUILDING
Work began on the Brand Centre in April 2005, after an architect had been selected from a beauty parade of 300 practices, and during the 12-month building period Euros 30m were invested. The chosen architect Viennabased Querkraft Architekten spent this money on delivering an innovative building to the critical specifi cations of adidas. Stefan Sinnberg, project manager at the Brand Centre, says: “We had a vision for what we wanted the building to be; for our customers to see the brand in the perfect way. The building had to represent adidas and the brand. We use the slogan ‘form follows function’ and this was applied to the building.

THE PROJECT
Client
adidas Brand-Centre
(Herzogenaurach/Germany)

Website
www.adidas.com

Industry
Manufacturer

Application Category
Museum/Showroom

System installed by
ict Innovative Communication
Technologies AG
(Kohlberg/Germany)