Lumix Digital Cameras

Get 12x closer with Optical Zoom!

Panasonic Lumix cameras are known for their exceptional zoom capabilities, now they take you closer while maintaining a brilliant picture quality with the 12x Optical Zoom, and smart features like Extra Optical Zoom and Easy Zoom.

12x Optical Zoom
Since distant objects do not conveniently come to you, Panasonic has equipped its digital still cameras with a high Optical Zoom. For example, the modern Lumix TZ Series features a 12x Optical Zoom Leica DC lens (equivalent to 25-300mm on a conventional 35mm film camera) and enables you to zoom in or out magnifying distant subjects with ease.

Extra Optical Zoom
Many cameras complement their optical zoom ratio with digital zoom, where a portion of an image is ‘blown-up’ digitally to give the effect of a higher zoom. However, images taken with digital zoom become highly pixilated as they are merely digitally processed images rather than images delivered by a true optical zoom.

Aware of this factor, Panasonic has now introduced ‘Extra Optical Zoom’ to its Lumix camera line-up. Extra Optical Zoom cleverly enables you to extend the optical zoom ratio with less image-quality deterioration compared to digital zoom. This function provides additional magnification, extending the zoom power by using the centre part of the CCD; compared with conventional digital zoom functions that directly enlarge the image data, it provides better image quality.