The IPS Alpha panel, which is known for its wide viewing angle and excellent light transmittance, is now further enhanced with a bright, energy-saving LED backlight. Images do not fade when viewed from an angle, and a uniformly high-speed response across the entire range ensures crisp moving images with minimal afterglow. The IPS Alpha LED LCD offers superb contrast and also contributes to the display's slim design.

LEDs achieve high brightness with low power consumption. Our next-generation, high-efficiency LCD was created by using an LED for the backlight and combining it with the IPS Alpha panel, which features high light transmission efficiency. By maximising inherent device advantages, we have achieved highly robust black reproduction while using less power.

It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Memory Card into VIERA to display photos and full-HD videos on the large screen. You can also enjoy special background music, slideshow frames and transition effects.

VIERA Link allows the interlinked operation of various AV devices using only the VIERA remote control, by simply connecting the devices to each other by an HDMI cable.

In Game Mode, quicker image response increases the enjoyment of video games when a game console is connected to the TV. What's more, VIERA produces the dark images in video games more clearly. This mode works with the anti-image retention (wobbling) function, too.

The VIERA E3 LED TV series includes a DVB-T2 tuner for Freeview HD providing you with a convenient, subscription free way of watching HD contents like sport, as well as your favourite soaps, dramas and documentaries in full HD glory wherever you are in the UK (Please ensure that Freeview HD coverage is available in your local area before using this TV).