A contrast ratio of 5,000,000:1 enables VIERA to display extremely robust blacks. A new panel and improvements to the cell discharge area dramatically increase contrast when viewing in brightly lit locations. And reducing the electrical pre-discharge that causes greying has greatly enhanced black gradation. As a result, deep, rich blacks are displayed in virtually any viewing area, from living rooms to bedrooms. Even in dark film scenes, clothing textures and individual strands of hair are clearly reproduced.