The IPS Alpha panel, which is known for its wide viewing angle and excellent light transmittance, is now further enhanced with a bright, energy-saving LED backlight. Images do not fade when viewed from an angle, and a uniformly high-speed response across the entire range ensures crisp moving images with minimal afterglow. The IPS Alpha LED LCD offers superb contrast and also contributes to the display's slim design.

LEDs achieve high brightness with low power consumption. Our next-generation, high-efficiency LCD was created by using an LED for the backlight and combining it with the IPS Alpha panel, which features high light transmission efficiency. By maximising inherent device advantages, we have achieved highly robust black reproduction while using less power.

Innovative Panasonic 200 backlight blinking Intelligent Frame Creation Pro technology brings the moving picture quality of high-end LCD TVs about as close as they can get to perfection. 200 BLB IFC Pro’s innovative approach combines 100Hz processing with 100 cycle backlight blinking technology. That means you have a much clearer, sharper and more detailed picture with smooth-moving objects and no artifacts – moving picture quality that has never been seen before on LCD TVs.

VIERA Connect allows users to enjoy video and music, sports, games, and a variety of other content on a high-quality large-screen TV through the simple operation of a remote control. The cloud-based Internet service also supports interactive services using applicable equipment as well as an Internet-based shopping function that allows such equipment to be purchased straight from the TV.

You can easily record your favourite TV programmes, films and other content onto an external USB hard disk drive. Recordings can be easily controlled using VIERA's remote control. And Rew Live TV function for USB HDD recording lets you rewind a live TV programme to catch the scenes you want to see, so you won't miss important moments.

The VIERA E30 LED TV series includes a DVB-T2 tuner for Freeview HD providing you with a convenient, subscription free way of watching HD contents like sport, as well as your favourite soaps, dramas and documentaries in full HD glory wherever you are in the UK (Please ensure that Freeview HD coverage is available in your local area before using this TV).

VIERA TV 5 Year Warranty Offer
1st April 2012 to 30th June 2012

Now available on selected 2012 range of VIERA televisions from participating retailers. Find your nearest store to see a product demonstration of a qualifying Panasonic VIERA TV, and qualify for a 5 Year Warranty, should you purchase a qualifying product in that store on the same day.

See a VIERA demonstration in-store today

Experience the best of Panasonic
Panasonic Store dealers are part of an exclusive group of retailers aim to deliver the highest possible level of service and best choice of Panasonic products in your local area. Why not see a range of VIERA TVs at a Panasonic Store near you today.

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