The 600Hz Sub-field Drive* in VIERA plasma TVs teams up with Intelligent Frame Creation Pro technology to deliver smooth, fluid, on-screen motion. By using an intelligent algorithm within the picture processing based on motion detection, the best combination of frames is created to deliver ultra crisp sports, film and game action. *When using Cinema mode

VIERA incorporates an improved panel production process and the new Real Black Drive system. A pre-discharge control system, the Real Black Drive system achieves next-generation black reproduction. When you're watching movies, VIERA renders images just the way the director intended, even in scenes where it's difficult to achieve a proper balance of light and dark.

VIERA incorporates technology that analyzes picture information and creates precise supplementary frames. This suppresses the jerky effect seen in movies, so playback is smooth and natural-looking. The distinctive tonal qualities and atmosphere of the movie are preserved.

VIERA Connect allows users to enjoy video and music, sports, games, and a variety of other content in addition to the standard movies and TV programmes on a high-quality large-screen TV through the simple operation of a remote control. The cloud-based Internet service also supports interactive services using applicable equipment as well as an Internet-based shopping function that allows such equipment to be purchased straight from the TV.

It's easy to view full-HD images with the SD card slot. Watch and show your photos and motion images right after you take them. Simply insert an SD Memory Card into VIERA to display photos and full-HD videos on the large screen. You can also enjoy special background music, slideshow frames and transition effects.

The VIERA S30 Plasma TV series includes a DVB-T2 tuner for Freeview HD providing you with a convenient, subscription free way of watching HD contents like sport, as well as your favourite soaps, dramas and documentaries in full HD glory wherever you are in the UK (Please ensure that Freeview HD coverage is available in your local area before using this TV).