VIERA TVs

Best motion picture reproduction – Why does it matter?

Watching TV is about moving images rather than still images. A still image in high resolution looks brilliant on almost any HD TV, but when the images are moving, you can see a clear quality difference as many TVs have difficulties to display fast moving contents without motion blur.

Best motion picture reproduction – How does it matter?

All Panasonic plasma TVs are equipped with 100Hz* technology. This superb technology doubles the output frame rate, meaning the gaps of time between image frames are lessened. The more frames inserted, the smoother the overall imaging will be for the human eye. The 100Hz technology is a major benefit to you as it aids in creating flicker-less moving images.

*from 2008 onwards

Natural Colours – Why does it matter?

When choosing your flat screen TV, a key element to consider is the depth and quality of colours it reproduces.

Natural Colours – How does it matter?

With plasma technology, every pixel comprises three separate sub-pixel cells, each with different coloured phosphors – red, green and blue (RGB). These colours are blended together to create the overall colour of the pixel and are controlled by the level of electric current flowing through them. Plasma technology can display billions of differing combinations of RGB – providing a wide range of natural colours.

Fast Response Time – Why does it matter?

A TV screen response time is a measure of how fast its pixel can complete one full picture ‘cycle’, so that they are ready to play a part in the next frame of the picture. TV screens with long response times can have problems refreshing every element in their pictures rapidly enough to keep up with fast motion, resulting in moving objects looking blurred and smeared.

Fast Response Time – How does it matter?

Plasma TVs can present moving objects without loss of crispness or detail. Plasma technology needs only one impulse per pixel to produce an image. Its response time is only 0,001 msec. which is a thousand times faster compared to other technologies making Plasma TVs perfect for gaming.

Ultimate Contrast – Why does it matter?

Consider contrast performance – in other words – how well a flat screen TV produces and manages black and white tones and all the tones in between the two! The quality of the contrast ratio performance lies in the fact that it highly influences whether the picture will look real, or not.

Ultimate Contrast – How does it matter?

Because plasma TVs are using hundreds of self-illuminating cells instead of cathode fluorescent lamps, where a permanent backlight shines, plasma TVs are able to control the brightness of each individual pixel which enables them to achieve tones by switching off/on each individual pixel. The result is a very realistic picture that has a dynamic contrast ratio of 1.000.000:1** which other technologies with permanent backlight can not achieve.

**only Full HD plasma TV

Ultra wide viewing angle – Why does it matter?

When you buy a large screen TV, you will probably find yourself surrounded by lots of friends to join you on game day, or for a movie! With a large family, or group gathering, you want to ensure that everyone has the “best seat in the house”, so everyone can enjoy the best possible TV viewing experience!

Ultra wide viewing angle – How does it matter?

Plasma TVs can actually be watched from very wide viewing angles without any significant loss in picture quality (colours, contrast, shadowing, etc.). This is in thanks to the ingenious way that plasma TVs emit light directly from each of their screen cells or pixels. Guaranteed, everyone watching the plasma TV will have the best seat in the house!

Low Energy Use – Why does it matter?

With environmental and green issues becoming increasingly important, it is imperative to ensure that we are all saving as much energy as possible when watching in brightly-lit rooms, or in more ambient dark settings.

Low Energy Use – How does it matter?

In the case of plasma TV, the power consumption varies depending on the content being displayed. Plasma technology requires just a single ignition of a plasma cell to make a pixel illuminate. Since darkness is achieved in plasma pixels by simply stopping the electric current, plasma TVs need relatively little to no power to reproduce dark screens. To lower power consumption, Panasonic has introduced ‘Eco Mode’ as a standard in most of its plasma TVs. By activating the Eco Mode, a photo sensor measures the ambient light conditions of the room and the picture settings are adjusted automatically. As a result, the TV uses up to 55%*** less power in darkly-lit conditions without any compromise to the picture quality.

***with TH-42PX80, depending on content and ambient lighting (Source: VDE measurement)

Impact Resistant

Why does it matter?
With the success of gaming consoles using motion controllers has led to an increase in the occurrence of TVs being accidentally damaged by controllers that have slipped out of player’s hands.

How does it matter?
All Panasonic VIERA plasma TVs are protected by a front sheet of glass resistant to impacts of up to four joules. This is particularly reassuring for families with small children and energetic gamers!

End-to-End Production

Why does it matter? If a TV is made using components sourced from a wide variety of third party companies, it’s most likely that once assembled, these differing components will not work harmoniously together. This is much less likely of a TV that is developed and produced by a single manufacturer. TVs that combine multiple outsourced components are also prone to suffer the ‘weakest link’ effect, where weaknesses in a single component can let everything else down.

How does it matter? At Panasonic, entire supply chain is vertically integrated. From the panels to the processors, right down to the screws that hold the frame of the TV together – Panasonic plasma screens are made holistically in-house. End-to-end production enables Panasonic to retain a high level of quality control over its products.

Quality from every component

Semiconductor Development

Panel Development

Circuit Development

Product Development

Manufacturing

Amagasaki panel plant